TV7 is based on multicast technology. The advantage: your TV signal will arrive with no delay whatsoever, whilst conventional IP-TV transmissions often limp in with a delay of up to two minutes. The days of hearing your neighbours yelling «GOOOAAAL» when on your TV the striker hasn’t even started his run yet are over (as long as you have an Ethernet cable connected to your router).
Another bonus is that TV7 does not compress the TV signal between the source and the viewer: an HD stream uses up to 15 Mbit/sec of bandwidth, which your Fiber7 or Crossover7 connection can provide all day long. This results in considerably enhanced picture quality.